Free pricing tool
Instagram Reels Influencer Rate Calculator
Estimate what to charge for sponsored content using average views, engagement, deliverables, usage rights, and exclusivity.
Build the sponsorship quote
Use median or normal views from your last 10-20 posts, not a single viral result.
Recommended creator rate
$400-$875
per deliverable
Starting ask
$875
Midpoint
$625
Effective CPM
$42
Use this as a negotiation range, not a fixed market price. Brand budget, conversion history, creative demand, and audience quality can move the final deal.
How the estimate is built
- Audience baseline
- $300-$675
- Engagement adjustment
- 1.04x
- Niche, format, and market
- 1.25x
- Usage rights add-on
- $0-$0
- Exclusivity add-on
- $0-$0
- Per-deliverable estimate
- $400-$875
Put these terms in the quote
- Exact deliverables, publishing dates, and revision rounds.
- Where the brand may reuse the content and for how long.
- Category exclusivity, payment timing, cancellation, and late fees.
Publish the campaign without tab hopping
Schedule sponsored videos across your connected accounts and keep the publishing workflow in one place.