X Monetization: How to Make Money on X (ex. Twitter) in 2025

TL;DR: To start making money on X, you need to subscribe to X Premium, have 500 followers, and get 5 million impressions in the last 3 months. The Ads Revenue Sharing program pays based on ad views in your post replies. For serious income, focus on brand deals and multiply your earnings by reposting content to YouTube, Instagram, and Facebook using tools like Taisly

Getting a post to go viral on X is huge. But let's be real, likes and reposts don't pay the bills. If you're tired of having a popular account but a bare bank account, you've come to the right place. I'm going to break down exactly how X monetization works in 2025, from the official programs to the strategy I use to triple my creator income. It's time to turn your witty posts into wealth

Understanding X Monetization: The Official Methods

First, let's look at the built-in ways X helps creators earn money. The two main programs are Ads Revenue Sharing and Subscriptions.

To join the Ads Revenue Sharing program, you need to meet these criteria:

• Be subscribed to X Premium or be a Verified Organization.
• Have at least 500 followers.
• Accumulate at least 5 million organic impressions on your posts within the last 3 months.
• Have a Stripe account for payouts.

Once you're in, X places ads in the replies to your posts, and you get a share of the revenue from those ads. The more engagement you get, the more you can earn. Creators report earning around $8.50 per million impressions, meaning an account with 100,000 followers could make between $500 and $1,500 per month.

The second method is Subscriptions, which lets your most engaged followers pay a monthly fee for exclusive content, badges, and other perks. The requirements are similar:

• Be subscribed to X Premium or be a Verified Organization.
• Have at least 500 followers.
• Be at least 18 years old and have an active account.

You can set your subscription price to $2.99, $4.99, or $9.99 per month. X's fee is only 3% until you reach $50,000 in total earnings, after which it increases to 20%. This means if you have 300 subscribers paying $4.99, you could earn over $1,450 per month.

Beyond X: The Secret to Higher Creator Earnings

Here’s the secret top creators know: X is where you build your voice, but it's not where your income should end. The real money comes when you leverage your X audience on other platforms that offer better monetization. This turns your single account into a full-fledged media brand.

A smart strategy is to repurpose your X content for other platforms. For example, you can take your best-performing videos and repost them to YouTube Shorts, which has a strong ad revenue program. Screenshots of viral posts or threads can become compelling images if you repost them to Instagram. And don't forget to repost your X content to Facebook, where video can perform surprisingly well.

Automate Your Content and Multiply Your Income

Manually screenshotting, downloading, and re-uploading content to every platform is a chore that kills creativity. That's where automation tools are a lifesaver. I use Taisly to run my X monetization strategy automatically.

The setup is straightforward: connect your social accounts to the Taisly App just once. From there, it monitors your new X posts and automatically shares them across your other channels, watermark-free. This diversifies your online presence, protects you from algorithm shifts on any single platform, and transforms your content creation into a reliable business.

Calculate Your X Revenue Potential

Curious about how much you could earn on X? Use our free X Revenue Calculator to estimate your potential monthly earnings from both Ads Revenue Sharing and Subscriptions. Simply enter your follower count, impressions, and subscription details to get personalized estimates.

🧮 Calculate Your X Revenue

Final Thoughts on X Monetization

Ultimately, a successful X monetization strategy for 2025 is about building a brand that extends beyond a single platform. While Ads Revenue Sharing and Subscriptions are good starting points, the top earners build a multi-channel presence. By reposting your content, you safeguard your income and unlock new growth opportunities. Before you post, always check the best time to post on X to maximize your initial reach. Now go get paid!