Instagram Reels Monetization: How to Make Money on Reels in 2025
TL;DR: To start earning from Instagram Reels you need to switch to a Professional account, follow Instagram Partner Monetization Policies, and build consistent viewership. The Reels Ads Revenue Share program pays a percentage of ad revenue on eligible Reels. Top creators focus on brand partnerships and multiply their income by reposting Reels to TikTok, YouTube Shorts, and Facebook using tools like Taisly.
Getting thousands of plays on Reels feels great, but likes don't pay rent. If you're tired of being "IG famous" but broke, you're in the right place. I'm breaking down exactly how Instagram Reels monetization works in 2025—from official programs to the strategy I use to triple my creator income. It's time to turn those vertical videos into vertical stacks of cash.
Understanding Instagram Reels Monetization
Instagram currently offers two primary ways to monetize Reels:
- Reels Ads Revenue Share – Similar to YouTube, Instagram inserts ads between eligible Reels. Creators get a cut of the ad revenue. According to Meta and creator reports, payouts average $0.01–$0.03 per 1,000 plays depending on audience location.
- Brand Partnerships & Affiliate Sales – Brands pay creators for sponsored Reels or performance-based commissions. These remain the largest earnings source for most creators.
Eligibility checklist for Reels Ads Revenue Share
- Professional (Creator or Business) account
- At least 5 original Reels in the last 30 days
- 10,000+ followers or consistently 100,000 Reels plays in the last 30 days
- Comply with Instagram Partner Monetization & Content Monetization Policies
- Located in an eligible country
If you meet the criteria, enable monetization in the Professional Dashboard → Monetization → Reels Ads.
Beyond Instagram: The Secret to Bigger Earnings
Seasoned creators know Instagram is just one distribution channel. Real money flows when you repurpose your Reels on other platforms that pay more generously or reach new audiences. Turning a single video into multi-platform content safeguards your income against algorithm swings.
Great ways to expand:
- Repost Reels to TikTok to tap into TikTok's massive discovery engine.
- Repost Reels to YouTube Shorts, where ad revenue share can exceed Instagram.
- Repost Reels to Facebook, which now offers Reels Ads bonuses.
Automate Your Workflow & Multiply Your Income
Screenshotting, downloading, and re-uploading every Reel is busywork that kills creativity. That's why I rely on Taisly to automate my Reels monetization strategy.
Set-up is simple: connect your Instagram, TikTok, YouTube, and Facebook accounts to the Taisly App once. Taisly watches for new Reels and automatically reposts them—watermark-free—to the other platforms. Diversify your presence, protect your income, and focus on creating instead of uploading.
- Schedule posts for Instagram, TikTok, YouTube, Facebook, X...
- Save hours by managing multiple accounts in one place
- Auto-repost Reels to other platforms
Calculate Your Instagram Reels Revenue Potential
Wondering how much you could earn from Reels ads? Use our upcoming Instagram Reels Revenue Calculator to estimate monthly earnings from Ad Revenue Share based on your average plays. Just enter your follower count and monthly Reels views for a personalized projection.
Final Thoughts on Instagram Reels Monetization
A successful Instagram Reels monetization plan in 2025 looks beyond one app. While Reels Ads and bonuses add up, the highest-earning creators build a multi-channel brand. Reposting your videos safeguards income and opens fresh growth. Before posting, always check the best time to post on Instagram to maximize initial reach. Now go secure that bag!
