Social Media UTM Builder
Create campaign links for social posts, generate a platform batch, and export CSV — entirely in your browser.
Links are only generated, never opened or fetched. Nothing is uploaded or saved.
Existing utm_source, utm_medium and utm_campaign are replaced. Empty term/content remove stale utm_term/utm_content. Other parameters and fragments remain. Values and case are preserved; spaces and Unicode are encoded. Any edit clears results.
Enter campaign details, then generate links.
How to build campaign links
Paste the final landing-page URL. Name your campaign, choose a source and use a medium such as social or paid_social. Preset buttons replace the source. Batch checkboxes add platforms to your source; exact duplicates appear once. Copy a link for each post or export all rows. Avoid personal or sensitive information in UTM values.
Frequently asked questions
Will these links track visits automatically, and does letter case matter?
No. Your destination needs compatible analytics, and privacy settings can limit attribution. Campaign and source values are case-sensitive in many systems: Summer and summer may be reported separately. This tool never changes your casing. CSV cells that could be spreadsheet formulas receive a protective apostrophe; copied URLs remain unchanged.